TCWGlobal Website
For TCWGlobal’s new website, I led a talented team of UI/UX designers and developers to craft a vibrant, culture-focused digital experience. This 170+ page redesign aimed to capture TCWGlobal’s playful and energetic brand, infusing color, creativity, and engaging UI elements throughout. We implemented a streamlined navigation structure that makes exploring the site intuitive and enjoyable, while the design strategy increased web traffic by 30% and lead generation by 17%. By blending effective brand strategy with targeted advertising, we created a site that truly resonates with TCWGlobal’s unique identity and audience.