MindAlign 2024

I partnered with HR to direct MindAlign 2024, a playful cowboy-themed mental-health month built around the name Resilience Rodeo. The identity pairs a bucking bronco illustration and bold Western lettering with warm browns and oranges on a torn kraft-paper texture, in stacked and horizontal lockups. I combined curated stock with bespoke treatments across the rollout. An events calendar opens with a roping cowboy and the line Round 'Em Up, bookmarks crop Western landscapes under headlines like Saddle Your Strengths, and five large inspirational posters set mountain and desert photos under lines such as Wrangle Your Worries and Ride Through Adversity. A Spirit Week banner flanks its lettering with two illustrated cowboy portraits. I iterated on employee feedback along the way. Employees adopted the campaign enthusiastically and reported that the design amplified well-being and engagement.