MindAlign 2023

I served as creative director and designer for MindAlign 2023, a warm, supportive wellness campaign. I built a vibrant illustration language that runs across posters and calendars. The Align Your Mind with posters feature apple cider vinegar, green tea, and turmeric, each spelled out in bold gradient bubble lettering over bright food photography, with short notes on benefits and ways to try it. I also crafted an interactive journal with prompts on stopping the stigma, daily affirmations, self-love, healthy boundaries, stress and anxiety, and building a self-care plan. Its retro palette of teal, orange, mustard, and sage, with flowers, sparkles, and wavy stripes, carries the same warmth. I iterated with HR feedback along the way. Employees praised the journal and overall design and reported a positive impact on well-being and engagement.