Icelandic Brand Identity

The goal for the Icelandic brand was to display the beauty and epicness of Iceland while staying uniquely Icelandic. The result is a brand that displays the grandeur of Iceland without distracting or becoming about itself. Iceland's topography ranges from stark ice wastelands to red-hot erupting volcanoes. Because of this dramatic shift, each region of Iceland was given a unique color palette. Included is a sample identity for the Iceland National Mail (The Fox). The Fox National Mail is an example of a possible application of the Icelandic brand using the brand attributes outlined in this book. The Fox utilizes the primary color palette, color fields, and type cut by the angle as well as the same typography rules as the main Icelandic brand. These attributes give this sub-brand its own feel, while still remaining confidently under the umbrella of the primary Icelandic brand.

Icelandic black sand beach with basalt sea stack rock formations under a blue sky, tagline you've found us
Two desktop monitor mockups of the Iceland travel website, showing the Welcome to Iceland homepage and Jökulsárlón glacier lagoon page
Two Iceland letterhead mockups in teal and green color palettes, each showing the angled Iceland wordmark
The Fox National Mail shipping box in white and orange with box size and tracking label details
The Fox National Mail delivery van wrapped in teal and white with the tagline Iceland to your door
Five color variations of the Iceland wordmark logo, each paired with the tagline you've found us
Open brand book spread with a black sand beach photo bleeding across the page and the headline Welcome to Iceland
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