West Harvest

I directed branding, environmental graphics, and wayfinding for West Harvest, a high‑volume café on a Fortune‑50 tech campus in Menlo Park. The work moved from mood boards and two alternate concepts, Grateful Garden and Urban Market, through rounds of wordmark studies to a sage green logotype with a carrot mark. I created a distinct identity and mural series built from illustrated produce patterns in sage, coral, and cream, hung as framed art beside a dimensional wall sign. I designed digital menu boards and a signage system that runs from painted floor arrows like Have a Seat and Dish Return to exterior blade signs, plus branded shirts and caps. I prepared 200+ production‑ready files for fabrication and installation, including wall elevations with paint callouts, and managed on‑site reviews and placement approvals. The café became a stand‑out space with smooth peak‑time flows and a memorable atmosphere.

Fresh Air floor graphic arrow pointing toward an accessible exit door at West Harvest

We Serve You wayfinding arrow on the cafe floor pointing toward the digital menu board

Dish Return floor graphic leading down a hallway past framed produce-pattern art at West Harvest

We Serve You floor arrow leading past the serving line toward a painted botanical wall mural

Branching wayfinding path lines painted on the concrete floor near a service door and green millwork

Have a Seat floor graphic beside a long communal dining table with red-framed chairs

West Harvest wall mural and dimensional sign under construction, with painted color blocking on wall panels

West Harvest dimensional wall sign above six framed produce-pattern art prints on a painted mural wall

Eight framed produce-pattern art prints hung on a green and cream painted mural wall at West Harvest

Painted botanical mural on an angled wall column with a floor-to-ceiling view of San Francisco Bay

Stainless steel serving line under construction with the West Harvest sign wall visible in the background

Four framed produce-pattern art prints on a green mural wall near the kitchen entrance and exit sign

Fabricated dimensional letter W in coral paint resting on a wood workbench during signage production

Dish Return blade sign on an exterior terrace door, with construction workers reflected in the glass

Grid of fifteen illustrated produce-themed pattern tiles in sage, coral, and cream for West Harvest branding

West Harvest logotype options in pink script and sage green with a carrot mark, plus a door signage spec board

Digital menu board and entry wall elevation spec sheet with Lunch and Dessert menu mockups and paint callouts

Dish drop wall elevation spec sheet showing framed produce-pattern art panels and paint color callouts

HVAC column and dish drop exit elevation spec sheet with existing site photos and mural placement

Exterior door signage spec sheet for two-sided Dish Return and Exit signs, with terrace door photo and floor plan

Floor plan detail of the painted Dish Return wayfinding graphic with three concrete floor color options

Sherwin-Williams paint color palette board with primary and secondary shades used across West Harvest

Grateful Garden concept digital menu wall rendering with a magenta kaleidoscope red-cabbage print and West Harvest wood letters

Grateful Garden concept duct wall with a VW bus seating prop and green-and-yellow pineapple pattern graphic

Grateful Garden concept floor plan with stencil wayfinding, a skylight seating rendering, and macro red-cabbage art

Urban Market concept digital menu wall with wheat-paste posters and hand-painted produce price signage

Urban Market concept duct wall with a synthetic plant wall, neon West Harvest sign, and park bench

Urban Market concept floor plan with street-inspired wayfinding, a skylight rendering, and a city sky photo

Four serif typeface options for the West Harvest logotype compared side by side

Mood board of farm signage, floral illustrations, succulents, and a sage-and-coral color palette for West Harvest

Mood board referencing Chef's Share branding, a produce box, botanical illustrations, and a green-and-gold color palette

Mood board of plant art, striped painting, neon signage, and geometric poster references with a pastel color palette

Mood board of patterned textures, a floral style poster, terrazzo art, and stairwell wayfinding signage references

Early digital menu board concept with Lunch and Dessert menus in a pink and tropical-leaf color scheme

Dish drop wall elevation with hanging wood plank signage and framed produce-pattern art panels

HVAC column and dish drop exit elevation with a green monstera leaf and orange carrot pattern graphic

Bold orange West Harvest logotype beside a door and arrival elevation spec with a carrot sun mural graphic

Earlier West Harvest concept with digital Lunch and Dessert menu boards and an entry wall elevation in orange and green

Dish drop wall elevation with a repeating scattered carrot illustration pattern on a wood-look wall

HVAC column and dish drop exit elevation with a navy leaf and orange fruit pattern graphic

Ceiling-mounted Dish Drop and Start Here wood signage details beside a floor plan with wayfinding graphic path

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