WellnessPalooza 2024
I steered a nostalgic summer-camp identity for WellnessPalooza 2024, branded Camp TCW. It starts with a playful CAMPTCW wordmark in a run of camp colors, backed by a retro badge system: flat circular activity badges that also appear as embroidered patches for teams like Muscle Mania, Mindful Movers, and Trailblazer. From there I built pennant flags for each activity, from the Hike and Walk Club to Yoga and Stretching, along with mountain-motif stickers, team name flags such as S'more Squad and Tent Titans, banners, and posters, including a Cabin Assignments corkboard and a Gotta Catch 'Em All badge collection. To drive participation I delivered an events calendar, a Deskercise office-workout calendar, a weekly fitness planner, a Weekly Wingo bingo card, and signage. Engagement stayed high, and the theme unified the campus throughout the month.