WellnessPalooza 2023

I created an 80s retro-wave campaign system for TCWGlobal's Wellness Palooza, a wellness month that ran all August long. The primary logo sets a yellow brush-script wordmark over pink palm trees inside a glowing neon triangle, with alternate lockups in other colors and palm-tree treatments. The palette runs hot pink, electric blue, teal, and sunset orange against dark grids and gradient skies. Along with reusable templates, I designed event posters for Hike Club, Lunch Crunch, Flash Dance Friday, the Blood Drive, the Dental Clinic, and more. The same look carried into a promotional banner, a Weekly Wingo bingo card, a weekly fitness planner, and Deskercise and event calendars. It also showed up on an embroidered cap, a pennant, and badge stickers. I collaborated with planners to thread the theme into playlists and wardrobe touches. Participation hit record highs as cohesive visuals carried through the event for a memorable employee experience.

Trivia and cooking challenge poster mockups propped against a wall, alongside a framed Hike Club poster on a tiled shelf
White baseball cap embroidered with the pink and teal Wellness Palooza palm-tree logo, sitting in a bin of lemons
Wellnesspalooza pennant and circular badge stickers applied to the corner of a laptop's trackpad area
Five Wellness Palooza event posters displayed on an outdoor wall at sunset with a pedestrian passing by
Dental Clinic event poster with a glowing neon tooth outline, shown against a wall with palm-leaf shadows
Primary Wellness Palooza logo: yellow retro script wordmark over pink palm trees inside a neon triangle
Grid of six alternate Wellness Palooza logo lockups in varied colors, shapes, and palm-tree treatments
Three event posters: a jet-fighter-themed Lunch and Learn, an explosion-themed Lunch and Learn, and Afternoon Trivia
Three event posters: Blood Drive, In Body Assessment, and Dental Clinic, each in a neon eighties style
Three event posters: Hike Club, Lunch Crunch, and Boujie's Cooking Challenge, in a retro sunset palette
Three event posters: TCW Gym, Flash Dance Friday, and Renegade, in neon pink and blue tones
Wide Wellness Palooza promotional banner reading Get Involved, Get Fit, All August Long over a neon grid
Weekly Wingo bingo card and Weekly Fitness Planner worksheet with activity squares and goal checkboxes
Deskercise and Wellness Palooza monthly calendars listing daily desk-exercise and event schedules
Let’s work together Resume