Tussie Mussie

This is the graphic identity for Tussie Mussie, a local flower and fundraising aid located in Kansas City. They help schools raise money for school sponsored activities by selling flowers for prom and giving back part of their profits to the school. I was able to join the Tussie Mussie team very early on and instate a graphic identity. The founders wanted their brand to be cheerful, straightforward, and "homey." To portray these attributes, a handwritten logo was adapted along with a friendly-looking typography standard. Cheerful, natural colors are used, and the brand relies heavily on photography to achieve a "straightforward" look. The script wordmark leads on the business cards, which mix leaf green, teal, and white and set each team member's name in large lowercase type. A t·m monogram in a textured green circle carries the brand on its own, as on a cream canvas tote.