This is the graphic identity for Tussie Mussie. Tussie Mussie is a local flower and fundraising aide located in Kansas City. They help schools raise money for school sponsored activities by selling flowers for prom and giving back part of their profits back to the school.
I was able to join the Tussie Mussie team very early on and was able to instate a graphic identity. The founders of Tussie Mussie wanted their brand to be cheerful, straightforward, and "homey." To portray these attributes a handwritten logo was adapted as well as a friendly-looking typography standard. Cheerful, natural colors are used and the brand heavily relies on photography to achieve a "straightforward" look.