TCWGlobal Digital Rebrand
I led creative direction and UX to unify a 170‑page SaaS client portal and marketing site into a single, scalable system, running stakeholder and user workshops, mapping top tasks, producing IA, wireframes, and interactive prototypes, validating navigation, messaging, and forms via A/B tests, and launching a living Figma component library with governance rituals; the program delivered +30% organic traffic in six months and +17% MQLs per quarter, raised onboarding completion from 68% to 83% and renewals from 70% to 86%, and cut UI‑defect tickets by 50% after eight departments adopted the system.