Summit Source Co.

I owned the logo, palette, and typography standards for Summit Source Co. A competitive scan identified a modern lane for differentiation, and the identity was built to claim it. I started with hand-drawn sketches of mountain, anchor, and zigzag ideas, then refined faceted, dotted, outlined, badge, and monogram studies before landing on a double-peak mountain cut into angular facets. The palette pairs Sunset Glow orange with Midnight Navy and black, each specified in CMYK and RGB values for print and screen. The mountain icon locks up with a heavy italic wordmark in navy, orange, and black versions. From there I produced the guidelines and vehicle graphics, along with letterhead, business cards, and a branded navy mug. The polished system created a professional handshake across trucks, invoices, and web, improved differentiation, and increased credibility in B2B sales.

Summit Source Co. logo and wordmark printed on a curled letterhead sheet against a concrete surface
Hand-drawn concept sketches exploring mountain, anchor, and zigzag logo ideas for Summit Source Co.
Summit Source Co. letterhead and business card mockups showing the mountain logo in black, navy, and orange
Navy mug printed with the white Summit Source Co. mountain logo and wordmark
Summit Source Co. logo lockups in navy, orange, and black, pairing the mountain icon with the wordmark
Brand color palette: Sunset Glow orange, Midnight Navy, and black mountain icons with CMYK and RGB values
Brand color palette squares in Sunset Glow orange, Midnight Navy, and black with the mountain icon reversed out
Logo exploration comparing a mountain wordmark lockup with a badge-style mountain and moon icon
Four-quadrant icon exploration comparing faceted, dotted, and outlined mountain mark studies
Four-quadrant line-art studies of a double-peak mountain mark in black and orange
Four-quadrant studies of badge and outline mountain marks with sunrise and dot accents
Four-quadrant studies of an angular striped S monogram in navy and orange
Four-quadrant dot-pattern mountain studies in gray and graduated navy-blue tones
Four-quadrant faceted mountain mark studies in gray, navy, teal, and blush color combinations
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