Sol at West Village

I owned identity, marketing collateral, and signage for Sol at West Village, a student-housing development. I delivered a logo suite, palette, and typography, integrated the branding into the built environment, and provided guidelines for leasing teams. The logo pairs an orange sunburst of leaf-shaped rays with a bold, rounded Sol wordmark, in versions with and without the West Village tagline. The warm orange carries through the stationery: an orange envelope with the LiveLikeAnAggie hashtag on its flap, a leasing professional’s business card, a letterhead template topped with a banner of property photos, and a we’re open window cling. For signage, I scaled the rays up across the leasing center desk and an exterior monument sign, and prepared dimensioned elevation drawings comparing each existing sign with the proposed design. The differentiated presence supported leasing and fostered a sense of community.

Close-up of an orange envelope flap printed with the hashtag LiveLikeAnAggie, resting on a wood table

Lobby desk signage spec comparing existing and proposed Sol at West Village sunburst wraps, with dimensioned elevation drawings

Exterior monument sign spec comparing existing signage to the proposed Sol at West Village design, with dimensioned elevation drawings

White exterior monument sign with an orange sunburst design and the Sol at West Village name outside a blue building

Sol at West Village stationery mockup: an orange envelope, a leasing professional's business card, and a we're open window cling

Sol at West Village letterhead template with a property photo banner, placeholder body copy, and a director's signature block

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