ProcureCon 2024

I served as lead art director for TCWGlobal's retro-futurist booth at ProcureCon 2024, blending 1970s textures with futuristic motifs. I designed the booth as an immersive environment. Elevations and 3D renderings lay out sections like Old-Fashioned Customer Service and World's Favorite Employer of Record, with orange stripes, teal panels, starburst signposts, and retro city skyline illustrations. The concept boards show how I got there, from moodboards of vintage interiors and travel imagery to wall studies in varied retro palettes and headlines. For visitors to take home, I designed the EOR Times, a keepsake newspaper with feature articles, a letter from the CEO, a staffing app screenshot, and a crossword puzzle. A witty sticker set adds slogans like HR Squad and Walking HR Violation in layered 1970s script lettering. I also coordinated fabrication. Engagement was high, and the sticker pack became a sought-after takeaway that extended brand recall.

EOR Times keepsake newspaper mockup for TCWGlobal with the headline Payrolling That Hits the Mark, styled beside a coffee cup

Walking HR Violation sticker in retro 1970s lettering, teal and orange outline, mounted on a textured wall for TCWGlobal

TCWGlobal ProcureCon booth design elevations and 3D rendering for the Old-Fashioned Customer Service section, shown in a warehouse mockup

TCWGlobal ProcureCon booth design elevations and 3D rendering for the World's Favorite Employer of Record section

Set of four retro-style TCWGlobal HR stickers with playful slogans like HR Squad and Walking HR Violation

Two-page spread of the EOR Times keepsake newspaper with feature articles, a staffing app screenshot, and a crossword puzzle

Grid of sixteen TCWGlobal campaign banner ad thumbnails in varied retro color palettes and headlines

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