Pacific Paradise
I led art and production direction for Pacific Paradise in Ocean Shores, WA, across identity, mapping, and environmental graphics. The identity leans into bigfoot and UFO lore, with patch‑style badges for mini golf, the arcade, bumper boats, the Lazermaze, and the snack bar. I specified high‑contrast typography and simple iconography and carried them through posters, a trifold brochure, Power Cards, scratch‑off tickets, and merchandise. On site, the story runs from moonlit forest restroom murals to plywood bigfoot cutouts placed around the golf course. I issued material specs and finish schedules with ADA‑aware decisions, with spec sheets for door signs, restroom blade signs, bigfoot cutouts, and village building paint, and coordinated production files with vendors and fabricators. I conducted field testing and install reviews. Families made quicker decisions thanks to intuitive wayfinding, the park gained a cohesive story with photo‑worthy moments, and installs landed on time with minimal rework.