Creation Care Week
Every year Point Loma Nazarene University (PLNU) dedicates a week to raising awareness of the school’s sustainability efforts as well as educating students about sustainability in their own lives. This year the senior class of graphic designers decided to work closely with the PLNU Office of Sustainability to help promote the week on campus.
Using a human-centered design approach we began with the design question: How might we ignite a campus-wide dialogue about Creation Care Week at PLNU? To do this we decided to create opportunities for students to learn about the week and PLNU’s sustainability tactics. Working as part of a team, my job was to create installations that stated facts about PLNU’s efforts to be environmentally friendly.
The challenge is visual noise. We are bombarded on a daily basis with things grasping for our attention. To cut through the noise, my team created an unexpected experience by painting staircases with brightly colored text highlighting sustainability efforts. Students who encounted the staircases were surprised and delighted to see and learn how PLNU is caring for people and our planet.